Event Description

Panel THREE | Creative Control

Standing out from the pack.

There are over 4,200 breweries contributing over $55.7 billion to the U.S. economy. Needless to say, craft beer means business. Though, with this many breweries, the beer can no longer simply speak for itself, it has to stand out -- way before the consumer, the craft beer drinker, tastes it. This is where the art behind the beer has become such a driving force in the current state of craft beer. 

If you think an enticing logo, a brand, a label or merchandise takes moments to create with a few clicks in photoshop, you're hugely mistaken. There are hours of thought, research, science, and do-overs when creating the front facing part of the brewery. Watch some of the brains behind some of the brands that you know and love speak about their passions, showcase some of their proudest pieces of work, and go head to head in a mystical branding showcase.

Panelists Include: 

• Christian Helms | Helms Workshop
• Jessica Deahl | Jessica Deahl Illustration 
• Michael Van Hall | Committee on Opprobriations

Tickets 

Doors Open: 6:00 PM

Panel Begins: 7:00 PM

Purchase your tickets here and be a part of the live studio audience with complimentary snacks that will pair delectably with the ultimate lineup of craft beer for sale at the bar. 

Run of Show:

• 6:00 PM - Doors Open. Join us for a meet and greet happy hour, 

• 7:00 PM - Panel Begins.

• 8:00 PM - Q&A

• 8:30 PM - After Party and Band Begins. 

Six Pack Stories | About

It may just be four main ingredients: hops, water, barley and yeast, but the people that makeup the craft beer industry, they put their souls into it. They create great beer, new technology, push the standards of marketing and design, and share their passions every day with the end consumer - the craft beer drinker. This is the crossroad where craft beer is no longer simply the four main ingredients; craft beer is a movement. 

Brought to you by John Gross of Alamo Drafthouse alongside Suzy Shaffer and Courtney Cobb of Blue Owl Brewing, Six Pack Stories is a monthly series of panel discussions that aim to capture the industry where it is right now, showcasing craft beer, facets of the industry, social qualms, and how craft beer positively impacts the community.

Parking

We encourage you to carpool and to enjoy the show responsibly. The Highball does have a free parking garage available.